Gerbeaud
Over the past 25 years, we had an opportunity to create countless packaging solutions. In the following, we chose from some of the projects that we are proudest of, in order to present the types of packaging we make.
An organic part of this process was the renewal of the packaging of sweets, in which the combination of traditions and evolution, as well as the sense of refined elegance and luxury were emphasised. Zsolt Unger has conceived packaging that it is so unique today, not only in Hungary, but also worldwide, that this solution with the ribbon decoration and the small drawers can clearly become a hallmark and the most recognizable characteristic of Gerbaud’s packaging. According the Gerbaud, Sz. Variáns is the only company in Hungary that was able to provide this luxurious packaging solution.
Gerbeaud has been always famous for its innovation and continuous development. We place much emphasis not only on our pastries and cakes, but also on the packaging, as did our founders as well. Emil Gerbaud commissioned contemporary artists to design the boxes for the bonbons they made. In 2010, Gerbeaud started a major transformation, which continues to this day. Part of the process of renewal was also a changing of our image, an integral part of which was inherent in new packaging.
In November 2009, the first signs of the renewal were already apparent, when our new, French-style desserts started to appear in our product offering. Between the spring and November of 2010, changed 80 percent of our products. Of course, a few classic products, such as the Dobos or the Eszterházy cakes remained in our portfolio, but in addition to these, we also included such products of high culinary pleasure as Royal chocolate, Coconut-passion fruit or Basil-lemon cakes.
Gerbeaud is a traditional place. However, tradition can only be kept alive with continuous renewal. Combining tradition and evolution was an important consideration. We wanted to create a luxury brand that would be appreciated anywhere in the world. Our desire is to make Gerbaud bonbons a chic and trendy gift. We have the foundations for this, since we use ingredients of excellent quality for all of our products. We only work with natural materials, and use Valrhona chocolate for our products containing chocolate, which is recognised by experts as the best chocolate in the world. In the packaging we use, the sense of refined elegance and luxury are important. Since we talk about food packaging, we must definitely use materials that are authorised for food packaging use. In addition, the surface of the packaging must definitely bee fingerprint-free. Since the packaging of over 25 products had to be designed and produced at the same time, proper preparation was very important. Among other things, packaging solutions had to be found for chocolate cat tongues, bonbons, chocolate bars, sweet cookies and macarons, as well as sliced cakes. The packaging was designed by Zsolt Unger, who conceived solutions never before seen in Hungary. I believe that it is so unique today, not only in Hungary, but also worldwide, that this solution with the ribbon decoration and the small drawers can clearly become a hallmark and the most recognizable characteristic of Gerbaud’s packaging.
Sz. Variáns is the only company in Hungary that was able to provide this luxurious packaging solution. On the basis of the projects so far, I am convinced that I have chosen a company that is reliable and flexible in every respect. Based on the feedback we received, everyone considers the packaging of Gerbaud’s delicacies as beautiful and unique.
